ETRO Home Interiors - masai armchair

Etro Home Interiors is the upscale home furnishing extension of Etro, an Italian fashion house founded in Milan in 1968 by Gimmo Etro. Initially a textile atelier, Etro gained renown for its paisley motifs—first popularized after a trip to India in 1981—and its vibrant “New Tradition” philosophy, blending artisanal craftsmanship with creative innovation. In 1985 the brand launched its home textiles and accessories line, evolving to include furniture under a 2017 licensing partnership with Oniro (formerly Jumbo Group) in Cantù. The collection echoes Etro’s iconic aesthetic through richly patterned upholstery, fine woods, lacquered finishes and metal details, often featuring paisley reinterpreted in saturated colors and exotic motifs. Catering to a discerning global clientele in residential and luxury contract spaces, Etro Home Interiors is celebrated for seamlessly marrying comfort and art. Its product range spans sofas, armchairs, tables, beds, lighting, and even outdoor furniture, with standout lines like Piping, Neoclassic, Quiltana and Cushy showcasing elegant silhouettes, ergonomic design and sartorial upholstery. Under creative director Marco De Vincenzo, the brand avoids fleeting trends, opting instead for a timeless yet adventurous ethos rooted in its textile archives and love of color. With its reputation for Made in Italy craftsmanship and a vibrant take on luxury interiors, Etro Home Interiors stands out in the high-end design scene by offering living spaces that feel both cultured and joyfully expressive.

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