Poltronova - joe gold armchair

Poltronova is an Italian furniture manufacturer founded in 1957 in Agliana, Tuscany, by visionary entrepreneur Sergio Cammilli. Very early on, he enlisted the audacious Ettore Sottsass as artistic director in 1958, setting the brand on a path of radical, experimental design that challenged conventional aesthetics. What emerged from this fertile collaboration were iconic pieces—Ultrafragola mirror, Joe armchair, Superonda sofa—that embodied the spirit of postmodernism and radical Italian design. Poltronova’s philosophy revolves around provocative creativity and the fusion of art with everyday objects. It nurtured collaborations with leading avant-garde designers and collectives—Archizoom, Superstudio, Gae Aulenti, Giovanni Michelucci and more—bringing together organic forms, vibrant colors and high‑quality materials. These creations transcended mere furniture, turning interiors into immersive artistic environments. The brand’s portfolio encompasses a broad array of product categories like sofas, armchairs, tables, mirrors, lighting and sculptural accessories, each piece crafted with an eye for theatricality and innovation. While these icons remain rare and collectible, Poltronova continues to produce and reissue selected classics through its Centro Studi Poltronova, which preserves the archive and reinterprets historic designs for contemporary interiors. Targeting a high‑end market of design aficionados, collectors, luxury homeowners, and cultural institutions, Poltronova has earned a reputation for daring, timeless pieces that straddle furniture and art. What sets Poltronova apart in the luxury design scene is its unapologetic embrace of eccentricity, its support of radical expression, and its role as a living archive that continues to shape the dialogue between art, design, and craft.

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