altreforme - bruto sculpture

​The Bruto sculpture is a limited-edition artwork designed by Serena Confalonieri for altreforme. It is part of the Raw&Rainbow collection, which was created to celebrate altreforme's 10th anniversary.​ Bruto embodies a "raw" aesthetic, paying homage to aluminum's materiality, technical prowess, and formal refinement. The sculpture is entirely crafted from aluminum, showcasing its versatility and elegance. The name "Bruto" reflects its raw essence, yet the piece exudes a refined appearance.​ The Raw&Rainbow collection features ten limited-edition sculptures, each designed by prominent Italian designers. This collection highlights the dual nature of altreforme: the raw, material-focused aspect and the vibrant, pop-inspired side. Each designer contributed two pieces—one representing the raw essence and the other embracing colorful expression.​ Dimensions: 25 x 25 x 65 cm.

altreforme is an Italian design brand that has redefined the boundaries of contemporary furniture through its pioneering use of aluminum. Founded in 2008 by Valentina Fontana, a third-generation member of the Fontana Group, the brand emerged as an innovative offshoot of a company renowned for crafting aluminum bodies for luxury automobiles like Ferrari, Rolls-Royce, and Aston Martin. This deep-rooted expertise in precision engineering and advanced metalwork laid the foundation for altreforme’s bold venture into the world of high-end design. At the heart of altreforme’s philosophy is a commitment to transforming aluminum, a material often associated with industrial applications, into expressive, sculptural forms that challenge conventional aesthetics. By leveraging cutting-edge technologies from the automotive sector the brand achieves fluid, sinuous shapes and intricate surface treatments previously thought impossible in aluminum. This technical mastery enables the creation of furniture pieces that are not only visually striking but also lightweight, durable, and entirely recyclable, aligning with the brand’s dedication to sustainability. altreforme’s product portfolio encompasses a diverse range of furniture and accessories, including chairs, tables, cabinets, and decorative objects. The brand’s commitment to personalization is epitomized by its Sartoria line (yes to all), a bespoke service that collaborates with architects, interior designers, and clients to produce custom pieces tailored to specific visions and spaces. This emphasis on individuality and customization appeals to a discerning clientele that values originality and exclusivity in design. The brand’s reputation in the design industry is bolstered by collaborations with an array of esteemed designers and artists, such as Aziz Sariyer and Marco Piva. Notably, altreforme has also partnered with fashion houses like Moschino and Yazbukey, resulting in collections that infuse furniture design with whimsical and avant-garde elements. This innovative approach, combined with a steadfast commitment to sustainability and customization, positions altreforme as a trailblazer in contemporary design, offering products that are as environmentally conscious as they are visually compelling.

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